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Social media management

blum media lab

Pinterest management

Social media and Pinterest management that is

simple, strategic, and yours.

a portfolio

Hey, I’m Patricia,

The resident social media guru, Pinterest fairy, and chief tea addict around here. I partner with heart-led brands (like yours) by helping them save time, expand their reach, and build engaged brand communities through social media.

I am dedicated to helping your brand grow by;

Driving traffic to your website, blog, email list, and other online spaces
Saving you tons of time with content creation and platform management
Growing you an online community that cares about you by sharing your story
Giving you marketing strategies that are unique to you and your brand

Having started my career in corporate comms and marketing and working with various freelance clients afterward, I know what it takes to build a brand that is seen, remembered, and desired on social media.

So book that vacation that you’ve put on hold for so long; I’ve got the marketing covered.

SERVICES

I am dedicated to seeing you win. I want to support your brand with all the help it can need to thrive on social media. Here’s what I can do for you;

SOCIAL MEDIA MANAGEMENT

This service involves the day-to-day management of your account(s) where we implement your custom strategy, handle engagement, and maintain your brand’s aesthetics on your feed.

PINTEREST MANAGEMENT

We don’t categorize Pinterest as a social media platform since it operates more as a search engine. We provide you with a completely done-for-you service that helps you achieve your business goals.

AUDIT AND STRATEGY

This service is for business owners who still want to be responsible for their content and overall aesthetic but could use some help coming up with a strategy that works for them and their audience.

Ask for service guide

Graphics

design

Bold, creative and vibrant DESIGN for bold brands that want to make a bold statement

MINIMAL, AESTHETIC, AND ELEGANT DESIGN FOR BRANDS THAT WANT AN UNDERSTATED AND TIMELESS FEEL

pin designs

PIN DESIGNS THAT ARE POPULAR ON PINTEREST WITHIN THE FASHION BLOGGING NICHE AND WHICH ARE KEYWORD OPTIMIZED FOR BEST PERFORMANCE

CLIENT SPOTLIGHT

DEZE, HEALTH AND wellness brand.

Deze wanted to use Pinterest to increase traffic to her blog. She had amazing content pieces around fertility, and pre/postnatal care that could use a boost with traffic. I got to work. And these are the results we got after a couple of months.

overall audience performance

Her Pins went

from this

1 month in

3 months in

to this

I understood that Pinterest is a Keyword-heavy platform and if we were to see the results we wanted, we needed to get that locked in. I created a Pinterest strategy and optimized her account with keywords on bio, boards, and board descriptions to ensure that her content could easily be found and suggested organically.

CLIENT SPOTLIGHT

Jhun, clothing and lifestyle brand.

Jhun had an Instagram account that she had neglected for a while and was looking to revive it and increase reach engagement. She wanted to reach more non-followers and nurture her current following. This is what her accounts looked like after working together;

ACCOUNTS REACHED

engagement and overview

Reach before

Reach after

from this

to this

We achieved this by getting very clear on the goals we needed to achieve and evaluating our best shot at getting there. With this account, we created more reels since they were our best bet at getting us where we needed to go. We also made sure to engage with our current audience, ideal audience, and other people in this niche since we understood that for social media to work for you, you need to be social first!

CLIENT SPOTLIGHT

Ana, LIFESTYLE BRAND/ PODCAST.

Ana came to me looking for help with her Instagram page. She wanted to grow her audience but also increase link taps to her podcast. In only a month of working together, her account looked like this;

PROFILE BIO AND FOLLOWERS

Her reels views also went from

to this

before

after

from this

to this

We optimized her bio, highlights, and content and saw an increase in reach and follower count. We also focused on re-evaluating her target audience and creating content that suited their needs, was shareable, relatable, and in line with their online behavior.